From Social Media to Stock Market: A Study on Fin-Influencers & Retail Investment Trends in India 

Authors: Prof. Ashish Kumar Srivastava, Ayushi Mishra, and Sarveshwar Shukla

Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India

Drivers of Social Media Marketing Adoption and Export Performance in Indian SMEs: An Integrated TAM-TOE RBV Perspective Ethanol Mandate.

Authors: Dr. Saurabh Singh, Dr. Vijay Kumar, Dr. Rinku Pandey, Dr. Ankit Srivastava, and Dr. Nitesh Rawat

Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India
Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India

Financial Literacy and Behavioural Biases: A Study of Retail Investors 

Authors: Sanjeev Kumar, Dr. Lav Tripathi.

Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India

Emerging Trends in India’s White-Collar Labor  Market: A Secondary Data Analysis of Industry, Experience-Level, and Regional Hiring Patterns 

Authors: Dr. Asmita Khanna

Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India
Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India

A View on Non-Performing Asset Management: Indian Banking Sector 

Authors: Vikas Shukla, Prof. Rajeev Shukla, and Adarsh Mishra

Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India
Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India
Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India
Year : Apr – June 2026 | Volume:  1| Issue: 2
Country: Lucknow, Uttar Pradesh, India